Cultivating Control: Publication/Editorial
The annual State of the YAYA report is a consumer trend report on the 18- to 24-year-old demographic. Each year MOJO Ad — a student-staffed agency at the University of Missouri — presents on health & wellness, entertainment, and family & life. My team, Syzygy, and I created the publication for health & wellness. Through our research we found that young people are striving for control in their health & wellness routines, thus, Cultivating Control was born.
Team Syzygy: Lexi Symonds, Megan Jansen, Elizabeth Ballew, Grace Chapo, Julia Dehner, Kate Cupp, Madalyn Murry, Gehazi Whitehurst, Hannah Barnes, Kristian Morrow, Collin Clark
Cover ⮕
Book flip-through:
Front (right) & back (left) covers
Page 1: Intro / Page 2: Meet the Team
Pages 3 & 4: Big Idea
Pages 5 & 6: Divisions & Barriers
Page 7: Informed Audience / Page 8: Trust
Pages 9 & 10: Expectation vs. Reality
Pages 11 & 12: Mental Health
Pages 13 & 14: Physical Health
Page 15: Nutrition / Page 16: Supplements
Pages 17 & 18: Attitudes about Alcohol
Pages 19 & 20: Marijuana Use
Pages 21 & 22: Personalization
Pages 23 & 24: Conclusion
Pages 25 & 26: Appendix